Mr. Exponent's Blog

The future of businesses is online. Sales and marketing, commerce has gone “e”. I.e. Electronic. Technology is now the new tech block. To strive as a brand, SMEs must have their digital footprint visible online, they need to consider online advertising and social media marketing will be key to business growth and continual sustainability. Over the past decade, businesses and brands are using advertising as a way to boost sales, increase growth and generate quality leads. Marketing methods is evolving and the need to engage with the new form of marketing is essential to business growth. The era of budgeting huge amount of money on traditional marketing like newspaper adverts, radio jingle and billboards is fast becoming secondary to marketing. Most brands new engage online marketing by leveraging on social media as a way to market their products and services to a wider audience. In an ever increasingly competitive environment MSMEs have to find new and innovative ways to di...

So on Saturday, October 29 th 2016 we were live at Four Point at Sheraton, Victoria Island, for the “Switch Conference”, paid entry and the afternoon free entry- “Social Enterprise Conference”, powered by SMEHouse and Gtext Group. Special thanks to Mr. Stephen Akintayo, Nigeria’s premier digital marketing consultant (as he fondly call himself), CEO/MD of Gtext Group and SMEHouse, for his dedication to youth empowered particularly in tech and digital businesses. The Switch Conference was an eye opener as secret to thriving in business and career during economic recession were exposed. In fact, the Social Enterprise Conference too was wow with Speakers like the former Deputy Governor of Lagos, Mrs. Sarah Sosan, Mr Dayo Isreal, Mrs. Bukola Meshida Adefope, CEO of The Pegasus, Mr. Deji Irawo, and a host of other fantastic speakers on board to share their unique experiences and secrets in life and business. If only our youth can leverage on the power that resi...