I Need To Know (Episode 1): Starting a business What you need to know.
Three simple things: *1. Know your products or services better than anyone.* Have you ever entered a molue bus before? You see those Marketers that sell all sorts of products? They are well informed about what they are selling. In fact, over sabi aka ITK dey worry them. It's like reading from a script, they have the right words for very products they are marketing. With some comic relief infused into their presentation, you are forced to listen to them and believe all what they are saying even though some of them may be marketing fake products. If care is not taken, you'll buy from them. Long story cut short. Be like these marketers. Know everything about your products and services. Be convincing and not confusing in your presentation. Let your leads and prospect believe you enough to part with their money just to patronize you. *2. Know who your customers are and target them.* Everybody cannot be your customer. I repeat, you are not called to service everybody. ...