Mr. Exponent's Blog

This is MY WORD FOR YOU today: It's either you move with the trend or extinct into oblivion. Tech is advancing, science is evolving, communication is changing rapidly, knowledge is increasing exponentially, there is a new form of media, business is going digital, ideas are going global, in fact, sale, marketing and commerce has gone "e". You can't afford not to up your game. Upgrade or get yourself degraded in the labour market. Majority are losing their jobs daily due to the less of value they can offer. If the skill-set you have is obsolete, get new skills before you get out of your job! Certificate is not enough, you need "skillsificate" and "sensificate" to navigate your way to the top! In such a time as this, it is either you diversify or die, be current and knowledgeable enough about your chosen field, or remain at the mercy or prospective employers, be well informed or remain deformed! Only change is constant. Life i...

The future of businesses is online. Sales and marketing, commerce has gone “e”. I.e. Electronic. Technology is now the new tech block. To strive as a brand, SMEs must have their digital footprint visible online, they need to consider online advertising and social media marketing will be key to business growth and continual sustainability. Over the past decade, businesses and brands are using advertising as a way to boost sales, increase growth and generate quality leads. Marketing methods is evolving and the need to engage with the new form of marketing is essential to business growth. The era of budgeting huge amount of money on traditional marketing like newspaper adverts, radio jingle and billboards is fast becoming secondary to marketing. Most brands new engage online marketing by leveraging on social media as a way to market their products and services to a wider audience. In an ever increasingly competitive environment MSMEs have to find new and innovative ways to di...