Mr. Exponent's Blog

I got the image from someone I follow on Instagram and that got me thinking instead of laughing, really. Oh, Nigerians! We create humour out of our problems, we accept the abnormal and make it normal, we civilize our primitivity by conceptualizing and developing a mindset and a lifestyle different from the rest of the world! Nigeria, my fatherland! We are constantly in the quest for survival, we are thriving in the midst of strive and horror, creating humour out of our nuisance and ignorance! Africa! We remain the world's celebrators of mediocrity, greed, nepotism, injustice and societal imbalance. Disequilibrium is a norm in our society, the gap between the "haves" and the "have nots" is so widen! The middle class is lost in the equation. Its either you are rich or poor-you have to belong to one class! Our leaders are visionless, their thinking pattern is far from advancement and civilization, our system is deeply corrupt, our youth'...

The future of businesses is online. Sales and marketing, commerce has gone “e”. I.e. Electronic. Technology is now the new tech block. To strive as a brand, SMEs must have their digital footprint visible online, they need to consider online advertising and social media marketing will be key to business growth and continual sustainability. Over the past decade, businesses and brands are using advertising as a way to boost sales, increase growth and generate quality leads. Marketing methods is evolving and the need to engage with the new form of marketing is essential to business growth. The era of budgeting huge amount of money on traditional marketing like newspaper adverts, radio jingle and billboards is fast becoming secondary to marketing. Most brands new engage online marketing by leveraging on social media as a way to market their products and services to a wider audience. In an ever increasingly competitive environment MSMEs have to find new and innovative ways to di...

What do you want? Another year is right here and the clock is ticking, the days are passing by, the weeks are rolling over and half of the second month is already gone! 2017 promises hope, opportunities, advancement, succor, success and fortune as well as disappoints, failures, misfortune, economic challenges like this current recession the Nation going through now. But you know what: you must decide what you want this year in spite of. This year can be same of the same as the previous year and the yesteryears. In fact, this New Year can just be the same as the previous year carried over or let me adopt the accounting term—brought forward if you make no move to improve your life, to advance your course, to be better. A change of date does not necessitate that the year is fresh or new-fangled. What makes a year new, hopeful and promising is essentially a change of mindset, a change of attitude or behavior, a change of idea or plan, a change in belief system and practice, a change o...